It was clear to see that Seth had pulled out all the stops to learn his lines this week as a number of sentences that came out of his Justin Bieber-shaped mouth weren't befitting of his character, and didn't stand up against anything we've seen from him so far in WWE. Stuff like describing Dean Ambrose's actions the previous week as "under duress" and portraying himself as a "benevolent human being" just didn't fit. Maybe Seth is on the brink of a gimmick shift to the 'intellectual saviour of the masses' schtick made famous by Damien Sandow.