3 Ups & 5 Downs From WWE SmackDown (Jan 15)

4. Another Title Shot?

Apollo Crews Big E
WWE

Speaking of uninteresting - it's yet another Intercontinental Title shot for Apollo Crews!

He'll challenge Big E for the second time in the past few weeks on next week's show. To prepare, WWE booked Crews to score a cheating win over outraged conspiracy theorist Sami Zayn and then toss the title aggressively at his future opponent. Hmm.

This writer can't say he's thrilled at the prospect of another match between this pair. He's also frosty on a potential alliance between Apollo and Roman Reigns. Being honest, it kinda' felt like nWo leader Hollywood was talking to Horace Hogan back in the WCW days here; Reigns doesn't need to surround himself with too much muscle.

Back to the title shot: Big E needs bigger and better opponents than Crews. If Apollo is going to turn heel, then that must be slow burn and impactful. He shouldn't go from smiling babyface to cheating w*nker overnight just so WWE can pen a hasty rematch.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.