Tony Khan used this line to describe the June the company is set to have with the arrival of Collision, the release of Fight Forever, and the Forbidden Door pay-per-view alongside all other events taking place in Canada and beyond.
Was he trying to highlight a quiet philosophical overhaul too?
Not for the first time in 2023, one of AEW core tenets fell at Double Or Nothing 2023. The company had never outright said there'd not be impromptu matches and the like, but they didn't need to and they never booked them. That was how faith in processes was restored, that was how talent got over in more meaningful ways, and that was one of the many ways the group distinguished itself from WWE.
When Kris Statlander unseated Jade Cargill to a monster, monster pop in one of the feel good moments of the year - and more on that later - that's what happened. It can be both happy and sad faces in the theatrical iconography, and that's exactly what it was here.
AEW is changing, but it when it does stuff the same as it always did...
Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett
