If looking at World Wrestling Entertainment's calendar year as a cycle extending between Wrestlemanias the company's most significant growth in 2013-2014 likely has very little to do with anything that has occurred in the squared circle. Insofar as WWE's most intriguing success story, one need look no further than the company's insurgence into being a groundbreaking and dominant player in the digital and mobile space. From the WWE app, to the WWE Network, to integrating Twitter, Facebook, Youtube, Instagram and Tout into its broadcast programming and corporate profile, the company's embrace of business and marketing's online evolution has been a game changer. However, a digitized world is one that moves at a quicker pace, and if WWE is to maintain its role as a leader in this environment, there is absolutely a need for the company to possibly continue their outside of the right growth, and maybe re-hire a few key players from its history who, in being of immense potential value in the social media sector of a re-defined wrestling business, could allow WWE to sustain its advantage as a digital, mobile and online industry innovator.
Besides having been an independent professional wrestling manager for a decade, Marcus Dowling is a Washington, DC-based writer who has contributed to a plethora of online and print magazines and newspapers writing about music and popular culture over the past 15 years.
