Comedy was decidedly unfashionable in 2023.
In particular, AEW's pivot to a broader, skit-heavy direction drew scathing reviews from critics who missed, badly, the version of the promotion in which Jon Moxley would declare imminent victory, execute his plan in plain sight in awesome, blood-drenched brawls, and was the top babyface you could believe in.
There are certain rules that comedy writers follow. Some observe the rule of three. Larry David implemented the "no hugging, no learning" rule on Seinfeld so that his characters could keep repeating the same, hilarity-inducing mistakes. A good comedian knows that you can say and do some very dark things, provided you punch up and land a blow on the worst people. You are allowed to mock tragedy, but only after the audience has been calloused to the feeling of sadness. Then, you can bypass their moral compass and aim a brutal joke right into their belly and make them laugh involuntarily.
AEW tried to create a new comedy role this year, which was stupidly ambitious. Apparently, mundane activities - like spreading peanut butter on bread or cleaning a house - are much funnier when filmed in slow motion. This was about as funny as a 24/7 title skit.
There was still much to laugh at this year - even if those who provoked those laughs did not necessarily do so on purpose.
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