6. Marketing Toward Children
Since mid-2008, WWEs flagship programs, Raw and Smackdown, have been rated PG, drawing a more family-friendly audience. The now-defunct Saturday Morning Slam was created to cater more to younger children. The company partnered with Hanna Barbara for a WWE crossover with Scooby Doo and The Flintstones. All of this indicates that WWE is trying to broaden its appeal beyond just the adolescents and adults who watched professional wrestling in large numbers from the mid-90s until the mid-2000s. And while the debate about whether it was worth it to sacrifice older fans for younger ones could be had, the point is that the company has very carefully constructed itself to be kid-friendly these days. https://www.youtube.com/watch?v=QCYS2UnDGBU One of the most eye-opening parts of the narrative against Mayweather is that he beat his girlfriend in front of their children. That incident came more than two years after his WrestleMania XXIV appearance, but it got some attention again in the lead-up to Saturdays boxing match. When youre trying to attract children to watch your product, choosing who you associate with is probably something you should consider carefully.