6 Things AEW Got Right About CM Punk's Debut

3. Sold Future Appearances

CM Punk AEW
AEW

Friday’s early ratings reveal a boon for AEW due to CM Punk’s return, but the promotion clearly is banking on the Second City Saint to do much more for them in the long run.

So it was a great sign early on when Punk told the crowd that he had plenty of time on his hands on Wednesdays, Fridays and four weekends each year to show up. He then announced his own appearance on this week’s upcoming episode of Dynamite, as well as set up a match between him and Darby Allin at All Out in two weeks.

Just like that, Punk told people to tune in on Wednesday night, and to make plans to buy the upcoming PPV. It wasn’t just about popping a rating Friday night, it was about setting the table for the future, and you knew right away that you needed to make plans to see what he has to say next week, and that you have a PPV to buy if you want to see his first match in seven-plus years.

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Contributor
Contributor

Scott is a former journalist and longtime wrestling fan who was smart enough to abandon WCW during the Monday Night Wars the same time as the Radicalz. He fondly remembers watching WrestleMania III, IV, V and VI and Saturday Night's Main Event, came back to wrestling during the Attitude Era, and has been a consumer of sports entertainment since then. He's written for WhatCulture for more than a decade, establishing the Ups and Downs articles for WWE Raw and WWE PPVs/PLEs and composing pieces on a variety of topics.