6 Ups & 2 Downs From WWE SmackDown (June 12)

5. Braun Strowman's Straightforward Promo

Braun Strowman
WWE

Straightforward booking x2.

Braun Strowman wasn't asked to act exasperated when commenting on other angles, like he was on the Jeff Hardy situation several weeks ago, and he didn't go bratty child because things didn't go his way and somebody played a prank (that wouldn't make the grade with Swerved's producers) on him.

Instead, WWE put a camera in front of the guy, had the person filming it look up at his massive frame to sell his size and had him promise to destroy everything in his path. No frills, no comedy and no goofy behaviour - just Braun saying he was going to smash things in an easily-digestible 45-60 second promo.

This is how the Universal Champion should be used. Hopefully, once his absolutely useless handicap match against The Miz and John Morrison at Backlash is out of the way, WWE can get back to doing right by Braun and giving him more content like this that actually suits his gimmick.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.