6 Ups & 6 Downs From Kane's WWE Career

4. Embrace The Hate

Embrace The Hate Kane
WWE.com

Team Hell No came along at just the right time for Kane, who'd once again had his credibility and intrigue tanked by a long series of creative missteps in 2012, starting with his rivalry with John Cena.

The duo literally feuded over a t-shirt slogan. As 'Big Match John' strode out with "Rise Above Hate" emblazoned across his chest every night, Kane urged him to "embrace the hate" instead, and there was little more to it than that. It was as thin a storyline premise as you'll find, with WWE presumably thinking that the performers' name value alone would be enough to coast theme through such obviously mailed-in material.

'The Big Red Machine' spent weeks trying to convince his opposite number to lean into his souring reactions and turn on the audience ahead of his WrestleMania match with The Rock, but Cena refused. It was beyond boring. Among other things, Kane continually lashed out at John's ally, Zack Ryder (who was soundly buried in the process), to provoke the darkness within Cena, but it all led to a dull, predictable loss at Elimination Chamber.

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.