6 Ways Vince McMahon Can (Realistically) Save WWE Raw's Ratings
2. Actually Use That Continuity Editor
In a story which sounded as though it had been lifted straight from Kayfabe News, WWE posted a listing for a full-time Continuity Editor this April, one whose key roles would largely involve ensuring the promotion's TV wasn't the absolutely steaming pile of nonsense it generally is on a week-to-week basic.
It's not clear whether the position was ever filled, but judging by the unchanged nature of the product, we're guessing either it wasn't, the role has since been vacated, or it's entirely superfluous. The fact WWE even thought it necessary to hire a specific person for such a job demonstrates just how far entrenched and utterly ludicrous their lack of logic is; after all, continuity is one of the most basic tenets of episodic television.
Just a month after WWE posted their listing, Corey Graves publicly mocked his employers for their creative confusion, Tweeting over the nonsensical Brock Lesnar storyline which saw The Beast chastised for attempting to cash in Money in the Bank - the very point of the briefcase. Graves is totally drilled-in at WWE, one of the most ubiquitous faces across their entire output. That even he feels moved to air his grievances about the on-screen idiocy speaks to just how bad it is. If he, a man paid to make sense of it all, can't make sense of it all, how can we? And furthermore, why should we?
If WWE can't be bothered to join the dots, we're not going to pick up the pencil.