6 WWE Booking Steps To True Redemption For Brian Kendrick
5. A Personal Beef With Rich Swann

One of the fears and potential issues with the Cruiserweights is that that plagues all defined divisions in wrestling. WWE has a tendency to focus only on the title in such occasions, as we've seen in the past with the former Diva's Championship and the tag belts. If WWE just goes ahead with a championship feud and nothing else for the Cruisers, the division is dead in the water.
Which is where Brian Kendrick and his road to redemption surely come in. After coming up short against Perkins once more Kendrick would be told to go to the back of the line, leading to further battles with those demons that haunt him so.
It would all become too much for Spanky, and he would find himself compelled to ruin the dreams of others in the process. The obvious thing here would be for Kendrick to interfere in a title match and embark on a story with the man he denies, and that is exactly what should happen.
Rich Swann is the obvious candidate here, a charismatic-as-all-hell babyface who will make a fun champion one day, but may well need a story with Kendrick to give him something of an edge. Kendrick destroys Swann as Rich is about to win the title, and the two are at each other's throats going forward.