The goal with Brock Lesnar was simple. Build him up as an unbeatable wrestler immediately upon his debut and put the WWE Title on him within four months. That's what happened as he defeated The Rock for the WWE Title at SummerSlam 2002. It was a passing of the torch moment as Lesnar became the youngest man ever to win the WWE Title at that time. What was noticeable about that Lesnar win was the fans cheered for him. They wanted to cheer somebody new, so they picked Lesnar because he was a dominant, young superstar that had all the makings to be the "next big thing," which was his nickname. His first title feud was against the babyface Undertaker, which led to a disputed finish in the first major match and then a Hell in a Cell match in October 2002. They had a bloody, violent match that Lesnar won. If you listened closely, you could hear more cheers. It's because he was earning everybody's respect as a beast that was going to be tough for anybody. Lesnar became a babyface at Survivor Series 2002 when his manager Paul Heyman turned heel on him by aligning with Big Show, which led to Show as the WWE Champ. Was it always the plan to turn Lesnar face there? It seems unlikely. They worked so hard to build him up as this monster heel that a face run really came off as a surprise. He stayed in the face role until the summer of 2003 when he went back heel, which was the more natural role for him.
John wrote at WhatCulture from December 2013 to December 2015. It was fun, but it's over for now. Follow him on Twitter @johnreport. You can also send an email to mrjohncanton@gmail.com with any questions or comments as well.