7 Completely Unnecessary Times WWE Keeps Kayfabe
2. On Social Media
This is the biggest offender of ridiculous kayfabe, and it's hard to know where the line is drawn. Some wrestlers have their gimmick name as their Twitter (Lana, Seth Rollins, Xavier Woods, etc.), others have their real name (R-Truth, Natalya, Tyson Kidd), and Cody Rhodes even had one twitter handle for Stardust and one for himself, where he had an advisory in his bio that the tweets are his own and do not reflect World Wrestling Entertainment.
Some wrestlers post about real-life things, and others keep their Twitter completely related to their character. Some wrestlers also use Twitter to further their current storylines, and there are reports that wrestlers were mandated to comment on other storylines on their Twitter handles, such as when Big Show was fired by Stephanie McMahon in October 2013.
When Lana and Rusev had their breakup angle, they used social media to further the storyline, with Lana even taking pictures with Dolph Ziggler (her on-screen boyfriend) at Disney World. Keeping kayfabe on Twitter opens heel wrestlers up to negative comments from fans who choose to go along with the show and treat them like heels on Twitter, and it gets confusing when that same heel will post a tweet or a picture as their true self.
To continue with the actor comparison, Bryan Cranston of Breaking Bad has a Twitter account, and it would seem insane for somebody to tweet at him and berate him for cooking meth. Yet, in the wacky world of professional wrestling, this is the norm.