7 Things Bill DeMott's Resignation Tells Us About Corporate WWE
2. Social Media Is Everything
Bill DeMott's resignation wasn't mentioned first on WWE.com, no, it came right from DeMott's personal Twitter profile. That says everything. WWE's social media obsession says everything about just how much they know that a) other corporations looking for commercial subsidy through advertising love social media, and b) how much WWE knows that other corporations know that their fanbase is hyper-engaged on social media. But what does this mean for the wrestling? Social media is time consuming, so much so that it could potentially distract a talent less-than-gifted at time management away from working at their craft. Or in the case of say, Zack Ryder, WWE has to push talents that may not necessarily be completely ready from an in-ring, marketability and able-to-navigate-backstage politics standpoint. Social media is a double-edged sword for WWE, and in the corporate era creates a fine line for the company to walk in order to provide an in-ring product that matches up favourably with the voice of its fanbase. On some level, DeMott's resignation was likely caused by the company being concerned about the deluge of negative DeMott hashtags distracting those following WWE online from having all of their attention on the Road to WrestleMania. Amazing, right?
Besides having been an independent professional wrestling manager for a decade, Marcus Dowling is a Washington, DC-based writer who has contributed to a plethora of online and print magazines and newspapers writing about music and popular culture over the past 15 years.
