7 Things WWE Can Learn From ALL IN
2. Listening To The Audience
This long-running WWE fan concern isn't going anywhere now that the company stand to make a small island nation's GDP on their new TV deal. Their financial supremacy and market dominance needs they don't need to open their ears, but it would certainly lead to greater customer satisfaction.
ALL IN accomplished this spectacularly. Kazuchika Okada vs. Marty Scurll (or, the best wrestler in the world vs. a Being The Elite favourite) was the perfect bout for their audience. There was no stronger opponent for Kenny Omega than Pentagon, who had never faced 'The Cleaner' one on one. The main event, though cut short, was an epic lucha spotfest. Countless BTE storylines were developed and paid off within the broadcast's five hours.
The fans got what they wanted, and the result was a show that almost everyone who consumed it enjoyed. Watching it felt like a reward rather than a punishment. At no point did it feel like ALL IN were taking their 30-minute sellout and five-hour time investment for granted, though WWE pay-per-views rarely produce the same sensation, and even when they do, the company regularly undo it within the coming weeks and months anyway (see: Royal Rumble 2018).