7 Ups & 3 Downs From WWE SmackDown (July 9)

3. Bring It On

Seth Rollins Edge
WWE

Edge has slowly dispensed with the heelish vibes he exhibited during his WrestleMania program with Roman Reigns and Daniel Bryan. That, largely, is due to the complete lack of Bryan in the equation - WWE don't have to worry about returning crowds cheering someone else over Edge.

That babyface challenger spot is all his.

The writers did, however, look beyond his story with Reigns towards future feuds. Edge confronted Seth Rollins backstage after the ex-'Messiah' had qualified for Money In The Bank, and it just looked right. Everyone knows these lads will knock it out of the park when they finally clash for the first time later this year.

Teasing it on SmackDown here was a smart move. WWE's creative team must know that Edge vs. Rollins would work at SummerSlam (maybe they could get a series out of this?), and they're keen to gauge response to it long before going full pelt with that booking.

It's a yes from this fan.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.