5. Give New Talents Victories Over Established Talents
There's absolutely no reason why Rusev couldn't defeat The Big Show in a feud, and maybe even do something crazy like, say, kick out of the knockout punch along the way. It's clear that WWE wants the "Bulgarian Brute" to be a monster heel, so why not give him the steam necessary to make it happen. Big Show has 20 years in the industry and should be used as a great monster to make other monsters with. When Cesaro slammed Big Show over the top rope to win the Andre The Giant Memorial Battle Royal at Wrestlemania, it arguably made him as a key player. Why, then, can't Rusev get punched in the face, kick out, and immediately be seen as the 300-pound road grader that the company wants him to be. Yes, Fandango beating Chris Jericho may not have yielded the results that Vince McMahon wanted, but in that idea lies where the future of the company can be created. Thus, it should be much further explored.
Besides having been an independent professional wrestling manager for a decade, Marcus Dowling is a Washington, DC-based writer who has contributed to a plethora of online and print magazines and newspapers writing about music and popular culture over the past 15 years.
