7 Ways WWE Stars Can Respond To Vince McMahon's Negativity

4. Use Social Media

There's something to the success of Zack Ryder and Dolph Ziggler as pushed via social media. Twitter, Facebook, Instagram, Vine and Snapchat are all great ways to connect with a WWE fanbase that on one level is youthful and wholly engaged in the digital age. WWE's Network has tons of hours available for new programming. Similar to what Zack Ryder did with the "Z! True Long Island Story," imagine if say, The New Day were able to push an online show that tied in with their in-ring presence that had connected content on the WWE Network. Being a wholly engaged entertainer is the future of not just the wrestling business, but the entertainment industry overall. Telling a story isn't just an in-ring thing anymore. It's a multi-platform game that must be played in order to win. If more wrestlers would mirror the synergy that WWE itself shows between its streaming and live-action branding, maybe the company itself would be lifted from its general seeming state of despair. Wrestling, engaging, broadcasting, connecting. Those four concepts are key to the next wave of WWE's success. More wrestlers should be aware.
Contributor
Contributor

Besides having been an independent professional wrestling manager for a decade, Marcus Dowling is a Washington, DC-based writer who has contributed to a plethora of online and print magazines and newspapers writing about music and popular culture over the past 15 years.