8 Big Questions About HUGE NBC Peacock/WWE Network Deal
6. Will This Eventually Remove The Raw & SmackDown Delay?
Thanks to deals in place with USA Network and Fox, WWE currently presents episodes of Raw and SmackDown on a three-week delay.
Could the Peacock purchase foreshadow a gradual move to digital taking precedence over cable? Obviously not at present thanks to the eye-watering sums WWE pockets for the broadcasting rights, but now that Raw's being streamed on something that also makes money for NBCU, could it be rush-released onto the platform within hours of airing? The same question could be posed of SmackDown in the timeline where it moves back to USA. WWE could also pitch a rather warped version of the Wednesday Night War by streaming NXT live on Peacock head-to-head with Dynamite even if the aforementioned USA Network deal isn't removed.
Imagine the viewership tweets when AEW's healthy six figures are dwarfed by "24,000,000 subscribers, PAL". WWE have made a lot of money being held up as the sort of cable offering that still draws in viewers in an era of cord-cutting. If they're starting to milk it dry, engaging more with Peacock's base seems like a natural next step.