8 Damning Things Goldberg's Universal Title Win Says About WWE In 2017
1. WWE Have No Idea How To Build New Stars
If one thing stands-out among the negativity surrounding Goldberg’s Universal Title win, it’s WWE’s inability to create new stars. This has been the case for a long, long time, and it’s definitely nothing new, but Goldberg’s win only emphasises the point. Today, WWE are more clueless when it comes to building the next generation of Goldbergs and Undertakers than ever before, and the problem shows no sign of easing-up.
What happens when Goldberg’s run comes to an end, The Undertaker retires, and John Cena decides to pursue a full-time career in show business? Who’ll be there to step into the void these men leave behind?
The likes of Kevin Owens and Seth Rollins are your answer, but for all of their positive traits, they can’t match the veteran's level of star power. The aforementioned old-timers were built up in a bygone era, and it’s a terrible indictment of WWE’s current situation that they are still relied on to sell tickets and attract viewers.
The star-making machine is damaged beyond repair. If it wasn’t, Bill Goldberg and Brock Lesnar wouldn’t be headlining WrestleMania 33. WWE’s younger stars would find themselves topping the event instead, and the part-timers would provide cheap, disposable nostalgia pops earlier in the show. This inability to build credible headliners stands-out as WWE’s biggest problem in 2017, and if they can’t address it before the elder statesmen retire, they’ll soon find themselves completely devoid of genuine stars.