All of our previous points are fairly obvious to anyone with a working knowledge of the product for the last ten years or so. If thats the case, then why on earth havent the WWE fixed the problem? Why have they actually allowed it to get worse? John Cena eats, sleeps and breathes WWE. Hes the hardest working employee they have, both as an onscreen character and behind the scenes and as an ambassador for the company. But hes not old school wrestling like Triple H and the Undertaker, the two other biggest company men around. They have professional wrestling in their blood. Cena has WWE in his blood, and theres a big difference. John Cena (the character) was created within the WWE system and John Cena (the wrestler) was raised as a WWE performer. He has few interests outside of work and now that his marriage is over and hes in a relationship with Nikki Bella it can be argued that he has no life outside of working for the WWE. Hes also the companys biggest star, sells the most tickets, and has been the biggest merchandise mover for so many years that no one seems destined to topple him. The accepted reason for Cena retaining practically the same character for over a decade is that both he and WWE wish to keep their profitable status quo going for as long as possible, which means that both he and WWE have a vested interest in keeping everything weve discussed in this article exactly as it is. Driven entirely by profit motive, creativity is not a factor in John Cenas booking. Theres no desire to do anything with his character except keep it going. Protection of the WWEs cash cow is the primary hell, well say it, the only concern here. When nothing matters more than the perpetuation of creative bankruptcy in the service of money, no matter who else suffers as a result, theres something seriously wrong with the overall product. Skewed around the blinkered depiction of a single character, John Cena is whats wrong with the WWE today. We know a fair few of you will probably disagree! Let's hear your argument in the comments...
Professional writer, punk werewolf and nesting place for starfish. Obsessed with squid, spirals and story. I publish short weird fiction online at desincarne.com, and tweet nonsense under the name Jack The Bodiless. You can follow me all you like, just don't touch my stuff.
