This one's the biggie. WWE's transition to the universal stage design might have saved the company money and delivered a more cohesive feel across Smackdown and RAW, but it also thrust a hefty nail into the coffin of content distinction. In an era where the RAW show following a PPV is almost guaranteed to carry main event rematches and, often, better performances than on the Sunday night, WWE needs to think hard about how to make PPVs feel special again. Custom staging isn't the panacea to its problems but it's a fine start. What better way to instantly introduce some magic than by building a behemoth of an entrance? For one thing, you'd know immediately that you weren't watching RAW or Smackdown. You'd also feel justified in staying up to see something that didn't feel just like every other show that comes out of the Connecticut Company's creative department because it would have character. It would be unique. Stages might seem like a small part of the PPV experience, but they're the backdrop to every Sunday night moment. They set the tone for what happens, before, during and after. Without variation, stagnation is almost inevitable. #BringBackBespoke
Happy-snapping worldly wordsmith. In between snapping street shots, tapping out stellar prose and having more hair-brained ideas than a barber with a bachelor's in business, you'll find him fumbling with the latest fitness fads and dreaming of a debut in F1 (he's a late bloomer, OK?).
