For years WWE advertised and promoted itself as sports entertainment to the extent that many of their superstars and fans started referring to it in this way. Even one of the biggest ever superstars, The Rock, incorporated it his act by referring to himself as the most electrifying man in sports entertainment, with his signature move The Peoples Elbow also referred to as The most electrifying move in sports entertainment. So why then did the WWE spend so long promoting itself in this way to just turn around and ban the phrase sports entertainment? It is stated in the guidelines that the word entertainment was to be used instead going forward from the date on the memo, 10/16/08. Whilst this potentially makes sense in terms of trying to rebrand the company going forwards if the WWE isnt a sports entertainment company, then what kind of entertainment company is it supposed to be? Surely if youre going to describe wrestling as a form of entertainment then the only thing that makes much sense is sports entertainment, or perhaps if you want to be even more specific pro wrestling entertainment (although even this description would have its own problems as youll later see).
Sports betting enthusiast whose main interests are rugby, football and MMA. Also a huge WWE fan and a self diagnosed TV & movies addict, with a particular love of anything Marvel or Dan Harmon related.
