The build to Bray Wyatt's return was exceptional - more on that later - but several weeks on from an ear-shattering Extreme Rules return and what exactly is different from one of his last failed stints?
Wyatt's cutting good promos at present, but the entire act is badly undermined by an Uncle Howdy masked man telling him to do terrible things...which has a lot of Fiend energy about it, no? A bang average series of matches with LA Knight awaits as his first feud too, which is a step up from a rivalry with the TitanTron but honestly not by much. And at least whatever the hell's behind that mask can't banter him clean into the sun like the former Max Dupri might.
Early days, of course. But that's what this entire thing is covering, and when has a rough start ever ended well for the 'Eater Of Worlds'.
Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back almost 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 60,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett
