Acclaimed theatre practitioner Konstantin Stanislavski is perhaps best known for his oft-parroted phrase, "there are no small roles, only small actors." The point is that, no matter how inconsequential the part may seem, it's ultimately crucial to the overall production, or else it wouldn't exist.
The pithy nature of this maxim has seen it inevitably malformed for other industries. Musicians, struggling along at a string of sticky-floored working men's clubs, are apt to say that "there's no such thing as small gigs - only small musicians." It doesn't quite make as much sense, but you get the general gist.
As ever, wrestling is the exception to the real world. Anyone who toured the dismal UK independent scene prior to the BritWres Revolution will know all too well that there are small shows, and they are universally the preserve of small (back then, often literally) wrestlers. Without stars, nobody will come.
So the trick is small venues. A sold out bingo hall gives better optics than an empty amphitheatre. Unfortunately, starry-eyed optimism too often outstrips business acumen - resulting in huge benefits for huge tarpaulin manufacturers.
Benjamin was born in 1987, and is still not dead. He variously enjoys classical music, old-school adventure games (they're not dead), and walks on the beach (albeit short - asthma, you know).
He's currently trying to compile a comprehensive history of video game music, yet denies accusations that he purposefully targets niche audiences. He's often wrong about these things.