8 WWE Stars Who Should Turn Heel
5. Apollo Crews

There's a parallel universe out there where a young Rocky Maivia never got a heel run and never got to show-off his electric mike work. Instead, a tame Rocky languished at the bottom of the card for years. And whilst he was a 10 time European champion in that universe, he was never fully over with the fans who just didn't take to him. Rocky was told "good luck with his future endeavours" and quietly released from the WWE. No-one ever heard of him again.
Like the pre-good Rock, Apollo Crews is a terrific wrestler who's been lumbered with a tired baby-face gimmick: the nice guy with zero personality. The dude desperately needs some sharp edges to him but fortunately, the WWE has unintentionally given him a tool to sharpen himself with - his silly name.
It's a perfect biting point for him, as he starts to aggressively resent people calling him Apollo Creed all the time. He'll get Creed chants everywhere he goes, which will push him over the edge and turn him into a demented, Creed-hating maniac. Imagine if they then got Classic Creed himself, Carl Weathers, to come out and push his buttons even more. Baby, you got yourself a feud.