9 Exact Moments WWE Booking Stopped Making Sense
1. NXTNAAA
There's nothing inherently wrong with some cross-promotion once in a while, and a WWE that actually welcomes in the odd appearance of a wrestler from another company - let alone acknowledging that said company even exists - is still a new and novel thing in the post-Vince McMahon era.
But after a spell as a growth product and surprise success story of the most recent boom, NXT has now become something of an experimental anything-goes arena for so many different performers and promotions that the original purposeful lines have been completely blurred. Development in the developmental brand has been stunted by a new need to serve other masters. There are Triple A Premium Live Events to promote since the WWE purchase of the brand, TNA wrestlers to figure in thanks to grabby title changes designed to elevate that company enough to get a television deal and stymy AEW's future across other platforms, and even main roster stars to accommodate for empty ratings boosts in place of telling coherent - if wacky - stories instead.
It's not as though the same things don't impact Raw or SmackDown, but the volume is such that it's often hard to who on NXT is actually there to be on NXT, and who's there to simply pass through on the stuttering ship powered by WWE's monolithic and vain thirst for industry-wide control.
When fantasy gets trumped by reality, the fiction stands no chance of standing up the facts.