9 Most Desperate WWE Responses To Low Ratings

Sex sells. Hence the image below.

WWE.com

Anyone who took leave of the never-ending wrestling news cycle to enjoy the sunshine at the back end of last week could be forgiven for thinking they'd been hurtled back in time twenty years when they logged back in to see the squared circle happenings.

Almost two decades since the Monday Night Wars ended, suddenly two of its main protagonists, Paul Heyman and Eric bloody Bischoff, were once more slap-bang front and centre of the industry, inexplicably handed Executive Director roles for each of WWE's flagship shows.

Appointing the ex-ECW impresario to the Raw role made some sense; Heyman is already a regular presence on the red brand, and though to some extent inoculated to the wider wrestling world by his current employers, has his finger somewhere near the industry's pulse.

Bischoff, on the other hand, was bizarre. Honestly, WWE might as well have appointed Ivanka Trump in the role. It's arguable the President's daughter knows as much about pro-wrestling in 2019 as 'Easy E' (so about as much as she knows on any other subject, then).

This hasn't happened through a loose ceiling fan accidentally dropping on Vince McMahon's bonce. It's entirely deliberate - and it reeks of desperation. The whiff is regrettably familiar...

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Editorial Team
Editorial Team

Benjamin was born in 1987, and is still not dead. He variously enjoys classical music, old-school adventure games (they're not dead), and walks on the beach (albeit short - asthma, you know). He's currently trying to compile a comprehensive history of video game music, yet denies accusations that he purposefully targets niche audiences. He's often wrong about these things.