9 Reasons Seth Rollins' Injury Is Best For WWE Business

3. New Storylines And Rivalries

Seth Rollins€™ injury opens the door for WWE€™s creative team to explore new storylines at the top of the card. As Triple H noted on Raw a couple weeks ago, Rollins had cycled through nearly every top challenger: Dean Ambrose, John Cena, Kane, Brock Lesnar, etc. A new champion means new feuds, new storylines. If Roman Reigns becomes champ, then heel challengers will come out of the woodwork suddenly for the title. (Unless of course Reigns turns heel and aligns himself with the Authority, which would be a new storyline unto itself.) A face champ would then make it easier for Sheamus to taunt them, as heel-on-heel antagonism isn€™t something WWE tends to do very well. Whoever wins the title, you€™re bound to see new matchups for the world championship €“ unless WWE chickens out and makes John Cena a 16-time champ. In that case, 80% of this article is rendered moot.
Contributor
Contributor

Scott is a former journalist and longtime wrestling fan who was smart enough to abandon WCW during the Monday Night Wars the same time as the Radicalz. He fondly remembers watching WrestleMania III, IV, V and VI and Saturday Night's Main Event, came back to wrestling during the Attitude Era, and has been a consumer of sports entertainment since then. He's written for WhatCulture for more than a decade, establishing the Ups and Downs articles for WWE Raw and WWE PPVs/PLEs and composing pieces on a variety of topics.