9 Ups & 5 Downs From Last Night's WWE SmackDown (1 Nov)

Downs...

5. Accentuate The Negatives

With so few warm bodies available backstage, filling a bit of time by showing Brock Lesnar and Cain Velasquez's match in full was theoretically sensible. Theoretically.

The problem was that it didn't present anybody in a particularly positive light, nor make any sort of prudent business sense. Not only did it highlight how terrible the match was, but it totally devalued one of Crown Jewel's key selling point, should, for whatever reason, somebody wish to purchase the Network in order to watch it.

What's more, it only lasted about two minutes, so it hardly ate up any television time at all. A strange, hitherto unseen tactic.

Benjamin Richardson

Editorial Team

Benjamin was born in 1987, and is still not dead. He variously enjoys classical music, old-school adventure games (they're not dead), and walks on the beach (albeit short - asthma, you know). He's currently trying to compile a comprehensive history of video game music, yet denies accusations that he purposefully targets niche audiences. He's often wrong about these things.

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