9 Vital Ways To Improve WWE RAW

3. Advertise Next Week's Show More Often

If the rumours about last-minute script changes are true, then this idea may be difficult to execute. Ideally, the WWE would be writing months and months ahead of schedule so that they know where all their characters and storylines are going, but the reality is that just isn€™t happening. Writing episodic television in which the viewers have to tune in next week because the story is so gripping should be the writing team's goal, but if that can€™t be done, at least promote what will be on next week€™s show. The previously discussed October episode featured one of the biggest superstars of all time in Stone Cold Steve Austin yet his appearance was not advertised in advance. In the rare instances that WWE does promote it's show ahead of time, it is usually when big name legends are set to appear. Generally speaking, advertising next week's show is not a common occurrence. The WWE has gotten into a bad habit of not promoting future RAWs properly, if at all. Trusting the viewers to tune in €œjust because it€™s RAW€ is incredibly lazy and is not the type of mentality that the WWE needs right now. Without that promotion, if the viewers didn't like this week's show, they were given no reason to watch next week. Advertising next week's show during the current episode is a practice that should be done every week and is a basic principle in wrestling promotion. It is alarming when some of the basics of sports-entertainment promotion seem to have escaped the plans and practices of Vincent Kennedy McMahon.