Backstage Update On WWE's Brand Split Status After Recent Crossovers

WWE brand split status update as major Raw and SmackDown crossovers continue.

by Andy H Murray
Sami Zayn
WWE.com

It sounds like WWE's increasingly loose brand split is set to stay in its current state for the time being.

Fightful Select notes that there are no plans for recent crossovers featuring Raw and SmackDown stars "invading" the opposite show to slow down, particularly when it comes to The Bloodline.

This follows several months of frequent Raw/SmackDown visits from wrestlers housed on the opposite show. While Vince McMahon was never shy of breaking the split to enable cross-brand storylines, the situation has accelerated since his son-in-law, Paul 'Triple H' Levesque, became WWE's head of creative following the disgraced 77-year-old's July resignation.

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The Bloodline's Sami Zayn, Solo Sikoa, and The Usos were on Raw this week, opening the show with a chaotic takeover segment. This led to several bouts throughout the broadcast - and the continuing of the group's ongoing feud with Kevin Owens. Undisputed WWE Universal Champion Roman Reigns and Paul Heyman were not with the group this time around.

Elsewhere, Drew McIntyre and Sheamus, two more SmackDown wrestlers, showed up as well. The former feud partners will challenge for The Usos' Undisputed WWE Tag Team Championships on Friday's SmackDown.

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Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.