Big Update On Vince McMahon's WWE Creative Involvement

Can WWE really keep Vince McMahon out of the creative process forever?

Vince McMahon

Vince McMahon's creative influence has not been completely removed from WWE, though the promotion's output is now subjected to less interference from its 78-year-old Executive Chairman.

SI's Justin Barrasso reports as much. Chief Content Officer Paul 'Triple H' Levesque is "now in a position where he has been emboldened by parent company Endeavor to lead WWE creative," writes Barrasso, following an October report from PWInsider that Levesque had been "knighted" by Endeavor, assuming around "99.9%" creative control.

Levesque assumed WWE's creative reigns in July 2022, when McMahon resigned in disgrace amidst myriad sexual misconduct allegations. His creative power slipped in April 2023, when McMahon resumed a degree of control as WWE's Endeavor takeover was announced. This switch again in September, however, with Endeavor effectively removing Vince - now an employee - from creative power.


Now, Barrasso writes:

"... there is less interference from Vince McMahon, which is not to imply McMahon is entirely removed from the process. After parts of five decades spent as the company’s be-all, end-all, McMahon’s fingerprints remain all across the company."

In his conversation with SI, Levesque commented:

“Vince taught me years ago, you put yourself in the seats and you’ll never go wrong. You’ve always got to maintain that perspective. I started out as a fan. Book what people want to feel and see.”

As confirmed earlier in November, McMahon is currently looking to sell around 8.4 million shares in TKO Group Holdings, the company formed through WWE's merger with the UFC in September.

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.