Reports heading into last night's Raw suggested that we'd learn who the current WWE Champion would be facing at the upcoming Royal Rumble pay-per-view (26 January), and we did: everyone.
Shockingly, Paul Heyman announced that not only was his client entering the Royal Rumble match itself, but he'd do so at number one.
The duo opened the show. A textbook Heyman diatribe saw him say that him and Lesnar were kicking off the new decade by making history and that there isn't a single Raw, SmackDown, or NXT wrestler man enough to face Brock, so he was about to do something unprecedented. Then came the announcement that Lesnar would enter first, with Heyman challenging all 29 other participants to step to 'The Beast.'
This will likely prove as divisive a move as anything else WWE has done with Brock over the past few years, but it's unique. It's new, it's fresh, and it's different. Lesnar, if he wins, can presumably choose his own challenger (a la New Japan's G1 Climax), and if he's thrown out of the match, he can face the perpetrator at WrestleMania, with the Rumble winner challenging the Universal Champion instead.
Lesnar joins Roman Reigns, AJ Styles, Erick Rowan, Randy Orton, Rey Mysterio, Ricochet, and Drew McIntyre in the announced field.
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