In ranking Lesnar's best moments, the list starts with something simple, a memorable segment that confirmed Lesnar's face status and earned him one of the biggest WWE crowd reactions of the year. Destroying the nerdy Michael Cole may be viewed as easy material for a pop, but no other wrestler could have done it like Brock Lesnar did. His ability to manhandle Cole like a small doll was such a strong visual. The fact he also wiped out JBL showed a cold bloodedness. Fans loved it, reacting with an arena shaking roar when The Beast first hoisted Cole up. The following F5 saw the noise grow even louder. It was great creative, an effective way to get Brock's heat back after he had lost the WWE title the night before. His anger at not being able to wrestle Seth Rollins also established that match for later down the line, while the Cole attack served as the reason for WWE to write The Beast out of storylines.