Every 'Next Big Thing' In Wrestling History: Where Are They Now?

16. Roman Reigns

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WWE.com

Roman Reigns was the movie star-handsome destroyer in the Shield, whose in-ring limitations were masked, brilliantly, by his role in those seminal six-man tags. Roman took what was left of the unit’s opponents and smashed the debris to kingdom come. 

If it wasn't already obvious, his Next Big Thing status was cemented when, at the 2014 Royal Rumble, he eliminated 12 wrestlers to break Diesel’s record haul. The Diesel push was echoed deeper into Roman’s babyface run. This was not a good thing; WWE stripped him of his innate cool, made him smile to an unnerving extent, and generally told you to like him a lot so forcefully and so often that he became the direct target of the fandom’s disdain towards the company. 

Roman was a fabulous working babyface, but he was the next John Cena when fans had ‘Cena Nuff’. Roman was the philosophical divide personified. The fans wanted Daniel Bryan; they were stuck with Roman because the audience was comprised of one member. 

Everybody, except Vince McMahon, knew that the money in Roman Reigns was in the heel role. 

Astonishingly enough, Roman, who by 2020 held the leverage to pitch it, turned heel. After a couple of years of monologues and bad finishes, he evolved into a killer main event megastar, fulfilling the prophecy - at last - of becoming one of the biggest stars in company history. 

Provided the expected babyface turn happens in 2024, a full decade after the marks who don’t know what’s best for business campaigned for it, Roman will look how WWE imagined he looked in 2014.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!