Everything We Know So Far About AEW’s TV Show

It is a model built on reassurance.

AEW has a clear plan that spans, at an absolute minimum, two months. Cody, speaking to Chris Van Vliet earlier this year, revealed that a years’ worth of storylines have already been mapped out. Holding themselves accountable with balls-out PR bluster and matches advertised well in advance is an invitation to investment. The fandom has thus far applied that investment literally. To put into perspective how big AEW is (and how quickly), recent ticket sales, for Pittsburgh and Charleston, were considered a reality check—and they are consistent with how quickly WWE shifts tickets for Monday Night RAW.

Less reassuring is the notion that AEW cannot stack these cards forever; otherwise, overexposure will diminish the lustre of the major championships and the stars that defend and contend for them. AEW cannot debut a new talent every week. AEW, at some point, will book rematches, the diminishing returns of which is an inherent risk.

One thing we aren’t yet aware of is the name of the show—but, judging by Cody’s wink-wink post-All Out interview, a decision has been made. AEW isn’t a perfect promotion, but on the evidence presented thus far, if Dynamite isn’t the name, it’s the game.