Horror Writer Joins WWE Creative Team

New hire already credited with 'White Rabbit' QR code-themed messages.

The Fiend Bray Wyatt WrestleMania 37

WWE is looking to keep a better handle on the long-term consistency of their storylines, and they've brought in someone to take point on that mission.

Fightful Select reports that WWE has hired horror writer Rob Fee effective this month to serve as Director of Longtime Creative. Fee has worked for Marvel in the past, penning comics for Spider-Man, Daredevil and The Avengers. He also served as a producer for the Ellen Show and MTV's Ridiculousness, and he was head writer on multiple Disney shows.

Reportedly, one of Fee's early WWE projects has been the direction and production of the wildly successful "White Rabbit" cryptic messages that have included QR codes and multiple breadcrumbs and threads for internet sleuths to investigate and dissect, generating a tremendous amount of buzz for something not directly referenced on WWE programming.


Fee himself has chimed in on the hiring, commenting on his LinkedIn profile, "Well this is the most excited I've ever been to post on LinkedIn. This is my absolute dream job and the entire team is fantastic. If you think it's been wild so far, just wait."

Fee is regarded as someone who has followed wrestling for a long time, with sources telling Fightful that he was very familiar with WWE programming. In his new role, Fee will be responsible for maintaining "sense and consistency" across all WWE brands for long-term storytelling and report to Bruce Prichard, according to Fightful.

That might have seemed like a joke a few short months ago, as WWE has been notorious for disregarding its own storylines and history whenever convenient, with stories sometimes not even remaining consistent week to week. However, that seems to be something that has improved under the new regime, so here's hoping for good things for Fee in his new role.

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Scott is a former journalist and longtime wrestling fan who was smart enough to abandon WCW during the Monday Night Wars the same time as the Radicalz. He fortunately became a fan in time for WrestleMania III and came back as a fan after a long high school hiatus before WM XIV. Monday nights in the Carlson household are reserved for viewing Raw -- for better or worse.