How AEW Has Actually Answered Its Biggest Complaint

Kenny Omega Pentagon
AEW/Lee South

Wrestling could only function as a direct emulation of a real "league" if each division was comprised of an even number of acts and a set fixture list. What happens if somebody gets injured? What happens if a hot new act becomes available? Sorry, person that could positively impact ratings and draw money, we need to hold off of your debut because there are nine weeks of fixtures to run through!

Nobody is seriously suggesting that this is the case, but a promotion that bases its matches entirely around the win/loss rankings sounds as niche as f*ck. And really, if that were the case, people would just complain that there are no storylines to invest in.

Just be fair, for Christ's sake. AEW is on national television. Reductively, pro wrestling is a medium built on people that hate each other beating the sh*t out of each other. It's difficult to engineer that which sells a product that needs to make money through a league system. AEW referred to itself as a "league" to convey the idea that it isn't sports entertainment. Don't be thick. Don't be so wilfully thick as to confuse marketing for what marketing is. It is absolutely pathetic.

"AEW is just like WWE!" is not a bad take just because your writer disagrees with it. It is *sh*t*, superficial analysis. Dynamite, virtually all of the time, works hard (for evidently scant reward) to create a sense of immersion. No matches happen on an impromptu basis. Every segment, interrupted to engineer conflict or otherwise, is scheduled as if Dynamite is an event to be broadcast and not a show to be filmed. Every contrivance - the hour-long title matches always seem to settle between 10 and 20 minutes, for example - is a necessary byproduct of producing a television show.

CONT'D...(5 of 6)

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!