There's something in the air with AEW right now.
All Elite Wrestling has gone from that-thing your-friend-who-loves-wrestling kept telling you to watch, to spreading itself across social media, Chick Magnet Brooks himself, CM Punk, screaming at you through every available screen to watch what the eff is happening right now.
Honestly, it reminds me of the late 90s/early 2000s era when everyone was watching WWE. The Rock and Stone Cold were household names, WrestleMania 17 cemented itself was one of the most non-stop glorious pieces of entertainment humanity had produced, and each week you watched a roster of grade-A talent trade insults, powerbombs and title wins in equal measure.
In short - and it was an energy people like me thought was something resigned to the past - it feels like "wrestling" is back.
AEW's current run - of which it feels like we're collectively strapped to a rocket fast approaching maximum velocity - is making every right move. 2021's All Out was the highest-viewed pay-per-view in the company's history for good reason, and with millions of lapsed fans like myself dying to know what comes next, it's genuinely satisfying seeing such a master plan come together.