How AEW's Biggest Strength Is Also Its Biggest Weakness

Matt Jackson Kenny Omega
AEW

Wrestling is about conflict; Omega's vision subverts its strictest definition, in that he aims to create an agonising conflict within the audience as much as mere bloodlust in anticipation of the conflict between the wrestlers. Omega wants to put his audience through textured emotional turmoil through the medium of exhilarating, state-of-the-art athletic performance. This is truly forward-thinking - not since kayfabe's mid-1990s wake has mainstream pro wrestling narrative underwent such a radical shift - and the viewership data would indicate that it is yet to threaten the old way of thinking. Not to will a soul-destroying tweak into existence, or anything, but is AEW's booking too clever for its own good?

Again, consider Omega and Page's awesome title run and that life-affirming match at Revolution. Every phase of offence in those tags and every move executed taken on February 29 intricately built the complex Omega and Page relationship. They fought for one another. They took credit for one another. Page paid tribute to Omega by using his move; Omega covertly or even inadvertently buried Page by not considering to use his when his own arsenal had failed him.

There are babyfaces, heels, one might argue "tweeners", and whatever the hell roles Page and Omega will play when they crush their fans emotionally on the pay-per-view stage. That match, when it happens, will, if they can maintain and intensify its intrigue, have more emotional weight behind it - to its audience - than most any other match in pro wrestling history. But - and Christ, this is depressing - how much does that matter, when you can just whack a match with two belts on the line and pop a better rating?

CONT'D...(5 of 6)

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!