How Paul Heyman Saved WWE SmackDown In 2002

al wilson dawn marie
WWE.com

Almost as if he was trying to create the wildest bullsh*t on top of b*llocks to hide his dynamite wrestling in plain sight, Paul Heyman crafted two romance angles so stupendously silly that they remain fondly remembered despite the era lending itself less to nostalgia than a national crisis.

Billy and Chuck performed brilliantly ahead of and during their wedding before the organisation chickened out of positively promoting homosexuality for the first time. From the ridiculous to the morbidly sublime, Torrie Wilson’s somnolent single father Al was f*cked to death by a Dawn Marie character digging for his gold and digging out his daughter-in-law. Neither of these have aged well over this paragraph let alone the passage of time, but few fans that had hung around from the Attitude Era forget the stories. More importantly, entertainment savant Vince McMahon was happy with Heyman’s work. A positive relationship between those two has almost always yielded actual “good sh*t”, until - like the a*secheeks they can both be - they’re forced to part.

Paul Heyman didn’t just save SmackDown in 2002. He reimagined it and completely redefined it. His footprint exists to this day whenever anybody refers to the blue brand as the “workrate” show despite few performers approaching the consistency of the SmackDown Six. It’s considered a “land of opportunity” even when WWE don’t brand it as such - Heyman’s knack for actually f*cking getting people over made the show appear like the place to go and do just that. Every Seth, Cesaro and Sonya over the years has been bettered by a stint there, so lingering is the perception.

It’s now the reason for all the optimism around his Raw role. If he even approaches this level of success before things with Vince McMahon inevitably implode again, there might yet be a new hope for the fatally failing flagship.

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Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett