How Vince McMahon's Most Famous WWE Words Will Come Back To Haunt Him

Matt Riddle Bobby Lashley
WWE.com

On principle, strictly viewed from the objective of getting a talent over, what WWE has done to Riddle is, to use a Dana White expression, promotional malpractice. Riddle is an insufferable moron, and what's worse is that this isn't even a suboptimal byproduct of the terrible scripting. It is canon. Everybody other than Jeff Hardy - who didn't save him on this week's RAW, so probably him too, come to think of it - thinks he's a complete tw*t. And he is.

The booking of the act is dangerously awful. Everything that led Jon Moxley to leave WWE - and then excoriate the company on his notorious Talk Is Jericho appearance - is happening to Riddle. He is the latest WWE talent with decent comedic timing to devolve into a prop comic. You see, because he likes the word "bro," and is a stoner who likes to eat junk food when he gets the famous "munchies," he carried around a box of bronuts a few weeks ago. This week, he compared the anticipation of a fight to eating pizza, presumably after he has smoked a "bowl".

Next week, Riddle will miss his match because he's waiting on a takeout delivery and promise to act more brofessional when his partner calls him a thick c*nt, or something.

And it's not just the prop comedy or the bunny chat. He's a d*ckweed in the ring, too. He complains about being decisively beaten the week after he faked a tap-out in order to - these oxymorons never fail to be incredible - deceive the heel. He isn't sympathetic. He isn't likeable. He isn't honourable. He isn't funny. He is a d*ck.

He is a WWE babyface.

CONT'D...(3 of 6)

Advertisement
Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!