How WWE Are Intentionally Killing Raw To Save SmackDown

Seth Rollins Kofi Kingston The Bar
WWE.com

Raw's indifferent offering was reflected in an objectively lousy number for a show that should have been bolstered by the giant it stood on the shoulders of. The 2.92 million that tuned into Brooklyn's lacklustre effort were part of the smallest post-WrestleMania television audience in history.

Those that did weren't exactly spoiled rotten for their choice for the night. For several years now, the brief for this particular episode has listed legends, call-ups and surprises. Whilst WWE just about satisfied the remit, the company found the way to make each offering something of a worst case scenario. Interrupting Elias, The Undertaker was a giant leap down from the Doctor Of Thuganmomics one night prior. Lars Sullivan and Lacey Evans made good on call-ups that had already occurred in January. Sami Zayn fell on his a*se just weeks before he'll most likely die on it.

With the best of intentions from the talents themselves, these were not jaw-droppers akin to moments from years gone by. WWE had to have known this - the main event booked at the start of the night was used as a hook despite there blatantly never being anything resembling an intent to actually pay it off. The screwy conclusion to the Seth/Kofi main event rattled the natives, which in turn rattled the television audience. It's tough to stay switched on for all three hours of a great Raw, let alone not switch off if and when things go south.

Indeed, these factors could have have nurtured a number that, internally, had to have been considered a disappointment, but are the litany of likely excuses just masking an unspoken truth about how the company have managed a decline of the show in recent months?

CONT'D...

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Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett