How WWE Can Win The New Wrestling War

by Andy H Murray
Vince McMahon SmackDown
WWE.com

The positive changes brought to WWE television in recent weeks suggest that the creative upturn asked for in this editorial may not be as fanciful as they were a few months ago. Raw and SmackDown are on the up. Ratings remain flat, but these are good, solid wrestling shows for the most part, and there's no real way of telling how AEW's team will cope with the rigours of weekly television.

WWE's indomitable market share and mountains of money must be recognised, too. It's extremely unlikely that this promotion is ever going out of business. While the Khan family's fortune eclipses Vince McMahon's, they'll need to throw millions into AEW before it starts turning a profit, giving WWE a monstrous sustainability advantage from day one.

Regardless, WWE risk their popularity shrinking even further if they don't act in the face of competition. With any luck, AEW's emergence will prompt them to take what they accomplished in the Graveyard Dogs' maiden voyage and take it a step further, transforming shows into perfect Sports Entertainment action movies.

Let AEW worry about chasing star ratings and providing a "real-sport feel." For WWE, it's all about the pantomime.

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.