How WWE Creative Really Works In 2020

Does Bruce Prichard truly pull all of WWE's creative strings?

Bruce Prichard
WWE.com

The perception that Bruce Prichard is the driving force of WWE creative in 2020 is incorrect.

This is according to Dave Meltzer, who has a writeup on the situation in this week's Wrestling Observer Newsletter, noting that Ed Koskey, rather than Prichard, handles most RAW and SmackDown creative duties at the moment.

Prichard's primary responsibility isn't penning the storylines themselves, but "implementing and executing Vince McMahon's orders and making sure other departments are notified about plans" in order to keep merchandising, network partners, and promotional teams in the loop. This makes him sound like more of a coordinator than a straight-up writer.

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On top of this, Prichard also deals directly with USA Network and FOX. Kevin Dunn helps in that regard and Nick Khan, WWE's new President and Chief Revenue Officer, may end up contributing as well.

Prichard currently serves as WWE's Executive Director of RAW and SmackDown. He was initially brought in for the SD position in the wake of Eric Bischoff's departure in October 2019, then inherited Paul Heyman's old role when the ex-ECW man was removed in June. Heyman now works solely as an on-air talent for WWE.

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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.