How WWE Is Quietly Building Its Next Main Event Megastar

Sami Zayn
WWE.com

Sami Zayn was a rare case of WWE's massively, massively flawed developmental system getting something right. A rule-proving exception from the day he walked in, every aspect of the legacy Zayn had created on his way to the former promised land of professional wrestling was taken away and...it was instantly the making of him.

Losing a mask, cape, voice and entire gimmick in one go, the mysterious luchador El Generico was gone forever even if Rami "Sami Zayn" Sebei walked, talked and wrestled quite a lot like him. The red and black attire aesthetic was the same too, but evidently Sami was just a super-fan paying tribute to the since-invisible former ROH/PWG favourite. Yet again strange that a traditionally-toxic WWE would reward such a stinking mark, but Zayn's near-decade with the organisation has been defined by his ability to colour outside the lines.

Now, he stands to be the unintentional hit of the year, and potential game-changer during what had otherwise been the first lengthily built WrestleMania in years. It's all...extremely Sami Zayn. So much so that the real twist might be crueler - if Rock or more likely Cody Rhodes do step in as fantasy opponent fodder or Royal Rumble winner respectively, their job won't be to convincingly dethrone an unstoppable champion but to do so in a way as satisfying as Sami Zayn's hypothetical win.

It's this dilemma - good one to have as it is - all the key players and Triple H himself must figure out. WWE's next main event megastar is only "Honorary" at present, but his transition to Full Blown Headliner might not be as unlikely as it seems.

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Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett