How WWE Is Secretly Building The Next Face Of The Company

The Creed Brothers WWE
WWE

Julius Creed has yet to cut an iconic promo, and while he has much in the way of personality, he's not in the John Cena/Rock mould. He's not animated. He's not a showman. WWE is trying to project this quality onto him, however, which is good news and bad.

Recently, as part of a programme with the Schism, the Creeds were banished from NXT. This of course meant that they were still in NXT and dressed up as the masked "followers" of the Schism to corrupt them from within or something. In a bid to convince the Schism that they were actually gone, they did a bit, in front of a green screen, in which they pretended to be in various international locales enjoying their time away. It was sh*te, in all honestly, but WWE comedy is rarely actually good. The trick to watching these things, and measuring the potential of those acting in them, is in how much you resent the talent. It was impossible to resent Julius because he radiates a certain quality.

So the bad news is that NXT creative is giving the Creeds atrocious material; the good news is that they didn't humiliate themselves and, moreover, WWE tests its brightest prospects with sh*t material to see what they can do with it.

Never form a parasocial relationship with a wrestler, because it's weird and you cannot actually tell if they are a good person or not. That is because they are playing a fictional character. But if they can convince you that they're a good person, what's the difference?

CONT'D...(4 of 5)

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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!