If WWE Was Being Honest About AEW

There is no greater indictment of modern WWE than its competition appearing to analyse its product, repeatedly doing the exact opposite, and succeeding beyond every critical and commercial expectation.

WWE scripts promos, the very process behind which creates an homogenised, stilted vibe at the end of it. Road Dogg recently spoke to Corey Graves on After The Bell and explained that it takes a while for WWE to "trust" their talent. Road Dogg, douchebag fellatio enthusiast, doesn't trust people to sell a main event match.

AEW doesn't script promos. AEW entrusts the workers it has signed to do that which they were signed to do. They "trusted" Ricky Starks, for example, who subsequently sold one of the more anticipated TV matches of the year without first going through several years of promo class which, since it involves reading from a script, amounts to what was already covered in primary school.

WWE scrambles week to week; AEW thinks in the long-term. AEW first foreshadowed the current MJF Vs. Chris Jericho mystery storyline on November 13, 2019. On the November 18, 2019 RAW, as a comparison, Randy Orton and Ricochet teamed up to take on the Viking Raiders in a match result that somehow isn't the work of a bot coded to satirise how chaotic and thus meaningless the process is.

AEW thinks of a match, works backwards, and paves a destination towards it. WWE thinks of a match, and either repeats it ad nauseum - frequently, by depriving you of a finish as thin justification - or booking the very same match to get there (!). AEW sells those matches with an epic, torturous wait; WWE sells theirs with clickbait taglines, as Seth Rollins essentially confirmed after addressing the reception to WWE's 'Eye For An Eye'.

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