Vince McMahon is fundamentally disinterested in promoting tag team wrestling.
This wasn’t always the case.
As the expansion of his company’s Golden Era took shape, Vince McMahon remained threatened by competition, weakened or hapless though it was. He was not yet in a position to fashion the WWF entirely in his own preferred image. In order to convince all wrestling fans to accept the Federation as the marketed “recognised leader in global sports entertainment”, he had to make concessions to all wrestling fans.
Performers raided from the territories were portrayed as genuine stars, as opposed to the performers raided from the Independent scene today, who are portrayed, almost begrudgingly, with a lack of conviction. Tag teams, per industry standard and public demand, were presented as an essential thread within the Federation’s storytelling fabric. We remember Demolition, the Hart Foundation, the Brain Busters and the Rockers as stars because they were presented and wrestled as stars. They were not used as pawns in a p*ssing contest between Hulk Hogan and the Ultimate Warrior ahead of WrestleMania VI, as the Revival were in the build towards Extreme Rules.
Tag Team Championship matches were amongst the lengthiest attractions on pay-per-view, as the early model became the company’s most lucrative revenue stream and high-profile storyline battleground. Demolition even headlined house shows at the peak of their record-setting popularity in 1988. That is an unfathomable prospect, three decades later.
The division was scouted for future singles stars at the turn of the 1990s, at which point Vince’s true mentality surfaced. Tag team wrestling wasn’t something to promote in itself; it was a platform on which to unearth the next big singles star. From Hulk Hogan to Roman Reigns, McMahon always held a myopic gaze over the talisman.
The doubles scene was a formula to subtract by 1991.
Naturally, it lessened in value.